Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
What is the company's showcase? Maybe a business card ...
A small card with company data, and so many possibilities ... Business cards in Poland even 5-10 years ago were associated with white cartons, overloaded information. For this they were poorly made, and their design was calling for vengeance to heaven.
Today, companies with white-card business cards are still meeting, but fortunately there are more and more companies focusing on modernity.
So what should include such a modern business card - first of all a logotype, clearly visible, preferably not neighboring with any other element. A phone number is not necessary at all and a lot depends on the industry. Recently, the address of the site is more and more often used instead. Modern business card puts on minimalism and simplicity - what my opinion makes a much better better impression than the old type of business cards.
And you also print?
The printing era has been pretty good since Gutenberg. First, important things were printed like books. But these are REALLY important, not some literature for the mob. Well, because the mob was quite illiterate at the time. Then also such fiction was printed, meaning for the reading of the book. Well, since the last 50 years (even hundreds of them), it's all about printing - books, leaflets, business cards, even shirts, mugs, pens ... Well, really everything. Because you need to build brand awareness at the customer, i.e. printing and marketing is an inseparable couple. Because you can print everything on your T-shirt and have it originally. Well, who would prohibit the rich?